Our Quality Brands

Ma Baker Giant Bars offer the simple promise of tasty, generous-sized oat bars handmade using only the finest British Oats.

Ma Baker is the bakery division of First Quality Foods. The business was founded on baked goods so it’s fitting that almost 30 years on, we continue to supply the snacks market through our very own production. Our bakery uses scaled up traditional processes so we can produce lovingly handmade products efficiently and cost effectively.

With over 200 million bars sold since 1995, our popular flapjacks come in 25 different varieties and offer a wide range of flavours including Nut, Fruit, Berry and Tropical Fruit. Perfect for outdoor activities, on-the-go snacks and breakfasts, our Ma Baker Giant Bars are wheat free and vegetarian; most are also vegan.

To celebrate our 30th year anniversary, take a look at our new Cake Shop Classic range which offer a real indulgent treat, perfect with an afternoon cup of tea, to boost your mind, energy and fibre intake! – Cake is the answer, no matter the question!

Of course quality is paramount to us, and with our FSSC2200 accreditation we work to strict quality and HACCP disciplines.

Our newest brand. Simply Green is aimed at providing the finest tasting, plant based ambient meal solutions that are easy to make, using only the finest natural ingredients that cater for the growing “free from community” and people who are looking at more flexitarian diet lifestyle eating choices. All our packaging is recyclable and take a look at some of our fantastic recipe ideas! We’d love to hear from you so let us know what you think by following/sharing your ideas here on Insta/FB/etc

  • Our mission is to make plant-based and free-from foods an affordable pleasure.
  • We believe that healthier lifestyle choices should reflect positively on the well-being of our planet.
  • We source our ingredients from ethical and sustainable sources and ensure our choices work towards lowering environmental impact.
  • By using low impact ingredients we are also contributing to reduced CO2 emissions, energy usage, water consumption and land use when compared to the meat industry.
  • Gluten-Free
  • 100% Vegan

At Artisan Grains we believe that natural foods form the basis of healthy living; we exist to introduce more consumers to healthy grains, seeds and pulses, and to demystify, educate and encourage use.
Artisan Grains was developed in 2012 by our founder and healthy-food enthusiast Sam Jacobi, who was frustrated at the limited range of grains on the market and the lack of information available on the packaging. He wanted to be inspired at point of purchase with recipe ideas and knowledge on the health benefits, without having to resort to Google!
Sam and his team were already working with varieties of Couscous, and so set about developing a core range of grains and ‘good-for-you’ ingredients to offer consumers variety and convenience – from Greenwheat Freekeh, novel Multi-Grain Couscous and delicious Nut Roast Mixes to Chia Seeds and Quinoa Blends. Check out some of our recipe ideas, consumer feedback and pack sizes associated with the foodservice channel

Sugar’d Out is our delicious range of hand made flapjacks which appeal to your inner goodness. Made with only the finest natural ingredients, no added sugar, no artificial sweeteners and they’re 100% vegan!

We all appreciate that reducing sugar in our diets is a good thing, which is why we’ve created these great tasting, oat & fruit snack bars to satisfy your snacking pangs without the guilt.

Using only the finest British oats and also being high in fibre, these tasty bars are perfect for your healthier lifestyle.